By Claudia Imhoff,Lisa Loftis,Jonathan G. Geiger
With E-business comes the chance for firms to truly get to grasp their customers--who they're and their procuring styles. company managers want an built-in process that helps buyers from the instant they input front door--or net site--right via to success, help, and advertising of latest services and products. alongside the best way, IT managers desire an built-in set of technologies--from websites to databases and knowledge mining tools--to make all of this paintings. This ebook exhibits either IT and company managers the way to fit enterprise innovations to the applied sciences had to cause them to paintings. Claudia Imhoff helped pioneer this set of applied sciences, referred to as the company details manufacturing facility (CIF). She and her coauthors take readers step by step in the course of the means of utilizing the CIF for making a customer-focused company within which the top effects are elevated marketplace proportion and more advantageous client delight and retention. They express how the CIF can be utilized to make sure accuracy, determine client wishes, tailor promotions, and more.
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Extra info for Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management by Claudia Imhoff,Lisa Loftis,Jonathan G. Geiger